Today’s theme: Crafting Compelling Copy for Creative Agencies. Welcome to a practical, story-driven space where words win work, sharpen positioning, and celebrate creative thinking. Dive in, try the exercises, and subscribe for weekly prompts, swipeable examples, and behind-the-scenes breakdowns tailored to agencies.
Define Your Agency Voice, Not Just Your Vibes
Distill a single, client-facing promise that matches how you actually deliver. When every line ladders to that promise, prospects feel coherence, confidence, and momentum. Share your draft promise in the comments for feedback from fellow readers.
Define Your Agency Voice, Not Just Your Vibes
Create three tone tiles—website, case study, outreach—each with dos and don’ts, sample phrases, and rhythm notes. This shared reference accelerates reviews and protects your voice during crunch. Bookmark and revisit monthly as your positioning evolves.
Briefs That Birth Better Copy
Limit the brief to problem, audience shift, single promise, proof sources, and next step. One page forces hard choices and clear priorities. Try this format on your next deck and report what changed in your review cycle.
Briefs That Birth Better Copy
Read support tickets, proposal Q&A, and recorded sales calls, not just personas. Capture objections, trigger moments, and phrases prospects repeat. Then mirror those words in headlines. Comment with a phrase you discovered and how it unlocked a section.
Briefs That Birth Better Copy
Choose a fixed headline length, one metaphor family, and exactly three proof points. Constraints sharpen decisions and elevate craft. Share your favorite constraint combination, and we’ll feature standout examples in next week’s roundup.
From Idea to Headline: Hooks That Earn the Click
The value-snap formula that respects attention
Try this structure: Outcome, Without Costly Pain, With Your Distinct Mechanism. Example: “Win enterprise RFPs without generic decks, with concept-first storytelling.” Draft three versions for your homepage and ask subscribers which lands strongest.
Create contrast that spotlights your advantage
Set Old Way versus New Way with vivid, concrete language. Avoid jargon; name the friction precisely. Decision-makers feel the relief before reading details. Post an Old Way versus New Way pair and we’ll workshop it together.
Turn stories into short, sticky headlines
Start with a micro-anecdote, then compress. “Nine slides, one afternoon, one signed retainer.” Stories compacted into rhythm stick. Share a success snapshot from a recent project and we’ll suggest three headline angles you can test.
Structures That Sell Creative Work
Frame Problem with business language, Agitate with costs of inaction, Solve with your differentiator and process. Then Promise, Picture, Proof, Push. Map each step to a slide. Tell us where stakeholders stall, and we’ll suggest edits.
Structures That Sell Creative Work
Sequence: Snap, Stakes, Strategy, Sample, Stats, Step Next. Keep each section scannable with one sentence and one visual. Busy executives will still grasp value. Share a case study link and which panel needs the biggest lift.
Proof That Persuades Without Puffery
Translate creative wins into sales cycle days saved, win-rate lift, or adoption speed. Anchor metrics to a timeframe and baseline for credibility. Drop a metric you can track consistently, and we’ll propose phrasing that sings.
Run redline rituals that reduce drag
Time-box reviews, assign a decider, and label edits as Cut, Clarify, or Keep. Fewer comment threads, faster progress. Test this taxonomy for a week and report how many review rounds you eliminated.
Create a living voiceboard and swipe library
Collect winning headlines, favorite verbs, rhythm patterns, and approved phrases. Tag by use-case. When deadlines hit, you still write with intention. Share one line from your library and why it reliably performs.
Do a pre-mortem before the big presentation
List three reasons the deck might fail, then preempt them with slides, proof, and pacing. Anxiety drops, clarity rises. Try a pre-mortem today and comment with the risk you neutralized most effectively.
